Selected work

Real campaigns. Real numbers. No vanity metrics.

Thirteen case studies across prop firms, Forex, ecommerce, clinics, real estate and B2B FinTech. Every metric on this page is one I can walk you through on a call.

Shopify analytics for Glowrish Pharma showing 1K revenue and 1418 orders in 45 days

01 · Glowrish Pharma

4.6× ROAS in 45 days for a brand-new D2C skincare launch

Built a medicated cosmeceutical brand from zero. SKU-specific campaigns + TikTok-for-discovery + Meta-for-conversion + zero discounting. Profitable by Week 2.

4.6×
ROAS
$31.4K
Revenue / 45d
$4.80
Cost per purchase
Read the full case study
Maryam Derma Clinic lead form and booking dashboard showing 428 leads and 163 bookings

02 · Maryam Derma Clinic

$4.52 cost per lead and 38% booking rate for a dermatology clinic

Stopped chasing vanity leads. Started filling the calendar. 420+ leads, +62% procedures, +47% patient footfall in 90 days on $1,900/month spend.

$4.52
Cost per lead
420+
Leads / 90d
+62%
Procedure increase
Read the full case study
Looker Studio multi-channel attribution for Payalma showing Google Meta TikTok and SEO unified

03 · Payalma

B2B FinTech scaled across 5 countries at $28 cost per lead

Multi-channel acquisition system across 5 markets. Quality leads, not vanity. $22.5K/mo spend, 41% qualified rate, −34% CPA over 6 months.

$28
Cost per lead
41%
Qualified rate
−34%
CPA reduction
Read the full case study
Go High Level pipeline for Dar Developers showing HNW investor lead distribution

04 · Dar Developers

Generated 86 HNW investor leads at $94 CPL for Dubai real estate

Pre-qualification funnels filtering serious investor intent. Lead routing connected to sales team CRM for real-time consultation booking. GCC + UK + Pakistan high-net-worth targeting.

$94
Cost per qualified lead
86
HNW investor leads
32%
Booking-call rate
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Live Meta Ads Manager view of 36 active B2B trading SaaS campaigns scaling 60K to 180K monthly

05 · Confidential. B2B Trading Software

Scaled a B2B trading SaaS from $60K to $180K/month Meta spend

Scaled spend 3× while improving CVR. Landing-page CVR climbed from 18% to 31%. Lead-to-meeting rate went from 22% to 38%. Multi-market launch across UK, UAE, Canada, AU, Cyprus.

3×
Spend scaled
18% → 31%
Landing CVR
22% → 38%
Lead-to-meeting
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Live Meta Ads Manager view of Forex prop trading campaigns across Japan and South Korea

06 · Confidential. Cyprus Forex Broker

Cyprus Forex broker: qualified-lead ratio from 21% to 37%

Lead-to-deposit conversion 6% → 10%. Multi-step pre-landers + WhatsApp pre-qualification + Keitaro-routed traffic. $150K–$220K/month managed across Japanese and Korean markets.

21% → 37%
Qualified lead ratio
6% → 10%
Lead-to-deposit
$150–220K
Monthly spend
Read the full case study
Static ad creative for a Forex payment service provider, pricing angle

07 · Confidential. Payment Solutions Platform

Cut B2B FinTech CPL from $310 to $185 across 4 international markets

Full branding + paid acquisition for a payment gateway, debit card, and digital banking platform. UK + Canada + UAE + Australia. CPL down 40%, lead acceptance rate above 60%.

$310 → $185
CPL reduction
60%+
Lead acceptance rate
$2K–$6K
Onboarding value / client
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Trackbox CRM showing source quality scoring across 12 affiliate networks with automated blacklisting

08 · Confidential. Affiliate Marketing Operations

Scaled affiliate operations from 3 to 12+ partner networks

Built complete Keitaro traffic distribution layer + affiliate-specific funnels + real-time quality filtering. Reduced wasted partner spend through automated source scoring and blacklisting.

3 → 12+
Active partner networks
48hr
Partner onboarding time
−25–30%
Wasted spend reduction
Read the full case study
Shopify analytics dashboard showing multi-store DTC scaling across 6 brands

09 · Multiple Shopify DTC Brands

Multi-store Shopify DTC scaling: 6 brands, 4-figure ROAS each

Managed paid media + store optimization for 6 DTC brands across fashion, lifestyle, and consumer products. Built foundational expertise in customer-journey mapping that informs all later funnel work.

6
Stores managed
3 categories
Fashion · Lifestyle · Consumer
2.4×–3.8×
ROAS range across stores
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Live Meta Ads Manager view of 5-market Forex lead generation operation

10 · Forex Leads (B.H.)

Built 5-market Forex lead engine with full affiliate tracking infrastructure

Funnels + creatives + lead generation across Canada, Australia, Korea, Japan, and Sweden. Full affiliate tracking system on Getlinked + Trackbox CRM. Multi-CRM routing infrastructure built from scratch.

5
International markets
Getlinked + Trackbox
CRM stack built
End-to-end
Funnel + creative + tracking
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Meta Ads Manager view of live prop firm ad sets showing purchase ROAS between 2.7x and 9.7x

11 · Apex Capital Funded

$28 cost per challenge and 9.4% pass-to-funded rate for a Forex prop firm

Scaled a Forex prop firm from $15K to $45K in monthly Meta + Google spend over 4 months. Cost per challenge dropped from $42 to $28. Challenge-to-funded rate hit 9.4% across US, UK, EU, and MENA cohorts.

$28
Cost per challenge
9.4%
Challenge-to-funded rate
3.8×
Blended ROAS
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Meta Ads Manager view of prop firm ad sets split by country: Pakistan, Vietnam and Bangladesh, India

12 · Velocity Trader Capital

320+ monthly challenge purchases at $24 CPA across 7 emerging markets

Built a 7-market challenge acquisition operation for a multi-asset prop firm. $24 cost per challenge, 320+ monthly purchases, zero account-ban incidents across six months. Country-specific funnels for MENA, SE Asia, and LATAM with localized creative and payment methods.

$24
Cost per challenge
320+
Challenges / month
0
Account incidents
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Meta Ads Manager view of a Pakistan first prop firm funnel showing cost per lead in rupees

13 · Crescent Funded

$11.40 cost per challenge for a Pakistan-based prop firm in PK + GCC markets

Built challenge acquisition for a Pakistan-headquartered prop firm targeting PK + UAE + Saudi traders. Cost per challenge $11.40 across 3 markets. 485+ monthly challenges. Sharia-compliant swap-free tier captured 62% of all purchases. Local payment-method integration (Easypaisa, JazzCash, Mada, STC Pay).

$11.40
Cost per challenge
485+
Challenges / month
62%
Sharia-tier share
Read the full case study

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