About
I diagnose before I execute.
Most paid media freelancers launch ads and hope. I run a structured diagnostic before a single dollar is spent. That's why my campaigns hit profit by Week 2 and not Month 6.
My story
Five years in the verticals most marketers avoid.
I'm Muhammad Hassaan Adil. Five years ago I made a deliberate decision: work in verticals most marketers consider too difficult, too risky, or too complex to handle. Forex. Prop Trading. High-stakes FinTech. Payment infrastructure.
Not because there were no easier options. but because these environments demand a standard of thinking that comfortable verticals never require. When every campaign decision has real financial consequence, you stop guessing and start engineering.
That's the foundation of how I work. Before a single ad goes live, I need to understand the business. the offer mechanics, the sales team capacity, the CRM setup, where the funnel is bleeding, and what the real cost-per-outcome needs to be for the unit economics to work. Marketing that doesn't connect to business logic is just spend. I build systems that connect.
Today I lead paid acquisition at Evolvo Technologies, a marketing + software development house in Pakistan. Recent work: closed deals worth $20,000+ for MT4/MT5 trading-platform clients in the Forex broker space, plus active B2B lead generation for mid-market companies across the agency portfolio.
Alongside the agency work, I take on a small number of solo freelance engagements through this site. clinics, DTC brands, B2B service businesses, regulated verticals. Whether the engagement is a $1,900/month clinic campaign or a $22,500/month FinTech build, the methodology is the same: diagnose first, fix tracking second, then scale.
Current Engagement
Leading paid acquisition at Evolvo Technologies
- ▸$20,000+ in closed deals for MT4/MT5 trading-platform clients in the Forex brokerage space
- ▸B2B lead generation campaigns for mid-market companies across the agency portfolio
- ▸Solo freelance engagements taken on selectively through this site. you get me directly, not a junior account manager
What I believe
Four convictions I won't compromise on.
No vanity metrics
Impressions, reach, "engagement". none of these pay your salary. I optimize for bookings, sales, qualified discovery calls. The metrics that move your bank account.
Tracking before scaling
Half the bad campaigns I inherit have broken pixel events nobody noticed. I fix the tracking before I touch the budget. No tracking = no data = no optimization = wasted spend.
Honesty over comfort
I won't promise you specific ROAS before reviewing your account. I won't take projects with broken funnels and pretend I can fix them with creative. I tell you what's actually wrong, even when it's your offer or sales team.
Systems, not one-offs
Most freelancers run one-off campaigns. I build acquisition systems that compound. your CPL drops month over month, not the other way around. Creative testing frameworks. Tracking infrastructure. Audience refinement loops.
By the numbers
5 years. 11 verticals. 11 markets.
Want to see if we're a fit?
15-minute call. No pitch. I diagnose your funnel live and tell you exactly where the bleed is. even if you don't end up working with me.
